Hey, I'm Nicklas 👋
I'm a Software Architect at Hobbii, where I work on building scalable e-commerce systems.
This is my corner of the internet where I write about leadership, software engineering, and technology. Sometimes I share lessons from work, sometimes half-baked ideas I'm still figuring out.
Recent Posts
View all →Sweden vs Denmark: How One Policy in the 90s Shaped Today's Tech Scene
Sweden has 39 unicorns. Denmark has 16. How a simple tax reform in 1998 created a generation of digital natives.
2025-11-21LeadershipThe Cycle: Why Organizations Rotate Through the 2/3 Pattern
What if the 2/3 pattern isn't a permanent trade-off, but a loop you can navigate intentionally? Organizations might cycle through these phases.
2025-11-21ExperiencePosts with a period in the title got flagged 80% more often
A few decades back, I was running moderation for a community with over a million monthly active users. Threads were getting out of hand.
2025-11-21Community BuildingFacilitator vs Communicator: Writing About Communities, Not For Them
You know that feeling when you join a company's community and it just feels... off? Like you're in a marketing funnel that happens to have a chat feature?
2025-11-21